投票开启丨2023剑桥文理与剑桥艺术癸卯兔年红包设计比赛

　　投票开启丨2023剑桥文理与剑桥艺术癸卯兔年红包设计比赛

　　剑桥文理与剑桥艺术学校中国(CATS China & CSVPA China)结合中国传统佳节，每年都会举办独具特色的系列设计活动。希望能够在弘扬传统文化、鼓励文化创新的同时，充分发挥艺术设计学生的专业特长。继过往两届非常成功的中国传统佳节系列设计比赛之后：

　　这次老师带领这次同学们尝试跳出平面，挑战视觉创新，制作了立体红包、AR红包、光栅红包等不同类型的红包作品。投票通道现已开启，共8款红包，请为学生们设计的红包作品投上您宝贵的一票，“最受大众喜爱奖”将由投票结果决定，我们将为获奖学生颁发奖项和礼品(投票详情请见文末)。

　　红包设计保留了传统红色主色调封面，同时微调了色调，使其产生不一样的视觉效果。封面金色的部分增添了趣味性。红包的正反图案可以完美衔接，只有当两个红包的正反面拼在一起后才能看到红包的真正图案。这增强了与亲朋好友间的互动性。

　　While retaining the traditional red main color cover, I adjusted the tone slightly to make it produce a different visual effect. The golden part of the cover also adds interest to the monotonous cover. The pattern on the front and back of the red envelope can be perfectly connected, and the real pattern of the red envelope can only be seen when the front and back of the two red envelopes are put together. This enhances interaction with your friends and family.

　　此外，还在红包内部设计了小挂卡与贴纸。卡片上含有1～31的数字标注，每当过了一天就可以在对应数字上贴上贴纸。随着31天圆满过去后，一只戴有围巾的兔子也会慢慢显现。挂卡可以选择自己挂在家中或送给亲朋好友。

　　In addition, I also designed small hanging cards and stickers on the inside of the red envelope. The card contains a number mark of 1~31. You can attach a sticker to the corresponding number every time a day has passed. As the 31 days have passed, a scarf rabbit will slowly appear. You can choose to hang your card at home or give it to friends and family, which will become an unforgettable memory for sure.

　　红包有两个兔子，两个口袋。黑色叫闰月，有红帽子和红毛衣，代表正直和神秘。白色叫玉月，有红短衣，代表纯洁和端庄。“黑兔送财来，双春麦当柴，白兔过褔报，新年又健康”。背景色选用红、橙、粉红，分别代表温暖、健康、热情，把他们合起来代表了喜庆。

　　In the warm and beautiful scenery, the sky brings joy. The moon in the sky is smiling, and the moon's smile represents the beginning of the New Year. To celebrate the arrival of the New Year, I made a rabbit red envelope. There’re two rabbits and two pockets. One is a black rabbit named Leap Moon, and it has a red hat and a red sweater, which represents the upright, mysterious. And the other is a white rabbit named Yuyue, which wears a red coat. Yuyue represents pure, dignified. There is a word in China that black rabbit to send money, double spring wheat when firewood; white rabbit means blessing to New Year and healthy. Red, orange and pink are used in the background to represent warmth, health and enthusiasm. To combine them together that represent happiness.

　　此红包的风格借鉴了克林姆特的绘画风格，作者认为这种风格非常具有装饰性，所以提取了一些此类绘画中常用元素放在兔年红包设计中。色彩还是保持了传统的红色作为底色，然后加入了一些比较跳脱的色彩而达到一些童话风格的效果。

　　The style of this red envelope borrows from Klimt's painting style, and I extracted some elements that he often used in the picture, because I think Klimt's works are very decorative and suitable for use on red envelopes. In terms of color, I kept the traditional red as the base color, and then added some more jumpy colors, because I wanted to achieve some fairy tale style effects.

　　作者在传统红包上进行了创新，加入了光栅的元素。让使用者把钱从红包拿出来的同时可以看到一个小兔子冒出头的动画。兔子的形象也在传统形象上做了一些改变，把眼睛变成了中国古代铜币的形象，增加了红包整体的趣味性。

　　In terms of design, I have innovated on the traditional red envelopes and added grating elements. In this way, when the user takes out the money from the red envelope, they can see the animation of a little rabbit. I also made some changes to the traditional image of the rabbit, changing the eyes into the image of ancient Chinese copper coins and adding red envelopes. Overall fun. In the end, I wish everyone have a happy new year!

　　对于红包封面的图案进行了大胆的尝试，将可爱的元素和中国风做了结合。兔子的头部设计了一个卡哇伊一点的形象，类似毛茸茸质感，两只布灵布灵的大眼睛是凸显兔子灵气的关键。

　　For the red envelope cover pattern, I made a bold attempt to combine the lovely elements with the Chinese style. The head of the rabbit is designed with a cute image, similar to the hairy texture, and the two big eyes are the key to highlight the rabbit's characteristic.

　　其次选用了古代的服饰和帽子，颜色则是运用线条晕染的方式，加入了一些随机性，打破了原始颜色叠加的规律，呈现出抽象的美感。

　　Secondly, the ancient clothes and hats were selected. The colors were dyed by lines and added with some randomness, which broke the law of original color superposition and presented an abstract aesthetic feeling.

　　不同的材料、笔刷尝试，可爱与古风的风格碰撞，区别于传统红包，它以折叠的方式呈现。特别值得一提的是，这套红包设置了一套互动机制规则—通过挑选—扫码—留言打卡—红包接力—传递，这一套趣味性流程，给予每一个参与游戏的人一份新年温暖。

　　Different materials, brush attempts, cute and ancient style collision, different from the traditional red envelope, it is presented in the way of folding, more attention to people's interaction, through the selection - code scanning - message punch card - red envelope relay - transmission, this set of interesting process, to give every participant a New Year warmth.

　　新年伊始，爆竹声响，来自两个次元的兔子一起庆祝新年到来。栩栩如生的兔子，飘逸朦胧的祥云，金光闪亮的祝福。表达了对新年的期待与憧憬。象征新年的大红，高雅明亮的黄色相互铺垫，共同铸就新年的愿望。

　　At the beginning of the New Year, firecrackers sound, from two dimensional rabbits together to celebrate the arrival of the New Year. Lifelike rabbits, elegant hazy auspicious clouds, golden light shining blessing. Expressed the expectation and vision of the New Year. A symbol of the New Year's red, elegant and bright yellow foreshadowing each other, jointly casting the New Year's wishes.

　　这是一款AR红包设计，洞穴那头越来越亮，会是怎样一番风景，异时空摆渡人会带你进入“通道”每一层会有相应的“奖励”被置入其中。

　　The end of the cave is getting brighter and brighter, what will be some kind of scenery, isochronous ferryman will take you into the "channel" each layer will have the corresponding "reward" is placed into it.

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　　12月23日17:00截止

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